Ads for NBC’s broadcast of upcoming Super Bowl LVI have recently sold for $6.5 million -company

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Comcast-owned NBCUniversal has recently sold ads for the upcoming Super Bowl LVI for $6.5 million, a company executive said on Wednesday, an 18% increase from what ViacomCBS-owned CBS charged for Super Bowl ads this year.

That price includes similar-sized investments in other NBC commercial inventory.

Super Bowl LVI is scheduled to be played on Feb. 13, 2022 in Inglewood, California. (Reporting by Helen Coster Editing by Chris Reese)