© Reuters. The Comcast NBC Universal logo is shown on a building in Los Angeles, California, U.S. June 13, 2018. REUTERS/Mike Blake
(Reuters) – Comcast-owned NBCUniversal has recently sold ads for the upcoming Super Bowl LVI for $6.5 million, a company executive said on Wednesday, an 18% increase from what ViacomCBS-owned CBS charged for Super Bowl ads this year.
That price includes similar-sized investments in other NBC commercial inventory.
Super Bowl LVI is scheduled to be played on Feb. 13, 2022 in Inglewood, California.
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