Crypto PR: The good, the bad and the shoddy
Like most crypto journalists, Will Foxley has a horror story about a bad encounter he had with a dodgy PR person. The former tech reporter at CoinDesk recalls being embarrassed in his first few days on the job after he relied on bad information fed to him in an announcement.
I got burned by a bad PR agent within, like, two or three weeks on the job, where they gave me false press release information, he says. I didnt quite verify it enough and then got called out by one of the higher industry people. Thats like the quickest way to ruin your relationship with a journalist.
How did we get here?
Scams, spam and pay for play
PR on news stories
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