© Reuters. Taco Bell shop is seen during the opening ceremony of a Taco Bell restaurant in Bangkok
(Reuters) – Taco Bell, a unit of Yum Brands Inc, said on Monday it would launch its own version of a chicken sandwich this year, becoming the latest fast food chain to take a bite out of a category that is soaring in popularity.
Taco Bell will compete against rivals including McDonald’s Corp (NYSE:) and Restaurant Brands International (NYSE:) Inc’s Burger King. The category was set alight in 2019 by a social media war between loyalists of chicken sandwiches from Chic-fil-A and Popeyes, another unit of Restaurant Brands.
Taco Bell’s Crispy Chicken Sandwich Taco, which is served in a puffy bread shaped like a taco, will be tested in Nashville and Charlotte starting March 11 for $2.49. A nationwide rollout is planned for later this year.
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