Selena Gomez Reveals Rare Beauty Launch Date

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Selena Gomez is ready to release Rare Beauty into the world.

On Tuesday, Aug. 4, the superstar singer announced the launch date for her makeup brand in a message to her fans on social media. “I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com,” the 28-year-old star wrote. “I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!”

In a video posted on the Rare Beauty Instagram on Tuesday, Gomez said that we’re living in a time where it’s “all about” appearance. “And that can be exciting and fun, but at the same time it can just be a bit dangerous,” the Disney alum explained. “So I wanted people to feel like makeup is something you can enjoy, it’s not something that you need.”