TikTok's rise in the US should serve as a cautionary tale for social media startups, as it had to spend billions of dollars on ads on rival platforms to compete (Adam Conner/Margins)

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Adam Conner / Margins:

TikTok’s rise in the US should serve as a cautionary tale for social media startups, as it had to spend billions of dollars on ads on rival platforms to compete  —  Can anyone really compete?  —  1 hr … Hi all, I’m Adam Conner, longtime fan of The Margins, first-time contributor.