Jay-Z finally put his music on Spotify after a long wait. First reported by the New York Post, the media claims that the rapper celebrated his 50th birthday on Wednesday by authorizing the inclusion of his music on Spotify.
Although Jay-Z has struggled for years just to keep his music on Tidal, which is Spotify's direct competitor, Shawn Corey Carter, also known as Jay-Z, revealed that he had uploaded all his discography to the streaming platform. .
On Wednesday morning, Spotify wished Jay-Z a happy birthday message and also declared: "Welcome back to Spotify." The reaction of the fans was quite varied, and some people seemed not to worry at all while others made comments such as: "This is the damn time."
Happy birthday, Hov 🎁
Welcome back to Spotify.https: //t.co/exr5QGgwCK pic.twitter.com/t7l4H5zn6E
– Spotify (@Spotify) December 4, 2019
The representatives of Jay-Z did not respond to the request for a comment, however, several media speculate that Spotify's revenue and earnings were a large part of the reason Jay-Z made the change. In April 2017, Spotify lost the music of Jay-Z.
The Grammy Award winner was subsequently placed on Apple Music, however, Spotify was not allowed to have its subsequent catalog in their hands. Jay-Z acquired the company, Tidal, for $ 56 million in 2014 from Norwegian media firm Shicbsted ASA.
The following year, Jay-Z presented the platform to other artists, including Rihanna and Alicia Keys, and also revealed that they were co-owners. Reportedly, Tidal was marketed as an ethical way to distribute music, and much of the proceeds went to the artist, however, apparently they could not increase their customer base.
A year after buying the company, Jay-Z would have sent a letter to the previous owners of the organization and accused them of exaggerating their subscriber base. Anyway, two years later, Sprint bought 33% of the company.
In January, Tidal, once again, was accused of exaggerating and inflating their numbers to acquire dollars from investors. As noted above, Tidal is known to pay more to artists than other streaming platforms, however, the platform does not have as much music.